☘️ IVY ROSS by @designerbriefs & @onyxfroot ☘️

Finesse, fashion, and function unite in this premium line of handbags and purses. Crafted from the finest materials, this is for those seeking high-quality pieces to elevate their style. The Art Nouveau movement has been a major point of inspiration for this design. Since it aimed to combine fine art with the applied arts, I thought it complimented Ivy Ross’s brand perfectly.

The primary logotype was born after combining and manipulating two different font styles to convey maturity and to maintain the flowing lines and asymmetry of Art Nouveau. The initials have been combined to form a monogram. The green colour palette conveys elegance and modernity while being a subtle reference to the ivy plant. the lighter colours offer a welcoming image and stand out against the black-and-white palette used by several of Ivy Ross’s competitors.

CREDITS